Set Decorator and Designer.

I’m Maxwell Fine, a London-based Set Decorator and Designer working across television, commercials and branded content.

My job can involve almost anything visual. One week I’m rummaging through one of my favourite antiques markets for exactly the right piece of furniture, the next I’m dressing a pier for Netflix or styling a fabulous launch event. Whether I’m sourcing forty matching lamps or adjusting one tiny detail to make the whole set click, I’ve been finding creative solutions to production challenges for nearly fifteen years.

I like spaces that feel layered, characterful and properly thought through rather than simply filled with stuff. By the time we’re dressing, we’ve already spent hours thinking about the script, the talent and the world we’re building, so if that rug isn’t sitting right, I’ll know about it. It’s the objects, quirks, colours, textures and tiny peculiar details that make a space feel specific.

I’m a big believer in good collaboration, bringing ideas, energy and practical solutions to the table while finding smart ways to make ambitious ideas happen.

I’ve worked across HETV, comedy, factual and light entertainment, commercials and branded content, with recent Set Decoration credits including Cunk, Ludwig and Pierre.

If you’re brewing up something interesting, you know what to do ;)

These are the projects that make up the story of my life. I’ve collaborated with fearless creatives, found ways around impossible requests and let my imagination run riot. In the quiet hush of a studio, it never ceases to amaze me how much magic there can be in every corner of this weird and wonderful industry.