Set Decorator and Designer.

I’m Maxwell Fine, a London-based Set Decorator and Designer working across television, commercials and branded content.

My job can involve almost anything visual. One week I’m rummaging through antiques markets for exactly the right piece of furniture, the next I’m dressing a pier for Netflix or styling a launch event. Whether I’m sourcing forty matching lamps or adjusting one tiny detail to make the whole set click, I’ve been finding creative solutions to production challenges for nearly fifteen years.

I like spaces that feel properly thought through rather than simply filled with stuff. After all, the team has spent hours mulling over the scripts, the talent and the commission, so you better bet if that rug isn’t sitting right, I’ll know about it. It’s the objects, quirks and little details that help build the world of the project.

I’m equally interested in the practical side: collaborating closely, keeping a firm eye on the budget and making sure the finished set feels distinctive, believable and right for the brief.

I’ve worked across HETV, comedy, factual and light entertainment, commercials and branded content, with recent Set Decoration credits including Cunk, Ludwig and Pierre.

There’s a selection of the work below, from large-scale scripted sets to smaller shoots where one good idea can do a surprising amount of heavy lifting.