We shot this epic Music Promo for Eminem and Ed Sheeran’s single ‘River’ In what seemed like the dead of night. To fit in with Ed’s busy schedule, we worked creatively with very little notice, on a disused airfield close to his home in the British countryside.
This was a set build constructed to withstand all the SFX we could dream of - it had it all. We ordered a large amount of breakaway props to throw around the set in action. SFX burst air and smoke through the window panes whilst torrential rain poured into the set from above.
This was an iconic promo designed by Mark Connell and facilitated by our fantastic team of creatives.
RIVER // AMMOLITE INC
Working with limited prep, we sourced vintage one-of-a-kind finds from specialist antique vendors, Art Deco wall sconces and haunting Victoriana to dress our sets with.
The items were specially selected to work cohesively in specific shots. A lampshade is rigged to explode, a vase smashes against a wall, books pile high and hundreds of paper pages flood the set whipping up around the performers in the wind.
Eminem had a replica set to Ed which was dressed and rigged in the USA with the magic of Post stitching it all together for the final edit.
