'I Love Doing Dishes' was created by Wieden+Kennedy London for Finish. It won GOLD at the Kinsale Sharks 2017, and was shortlisted at the Cannes Lions Festival 2017 fora Film Craft award.
Together with our team, we Built and Set Decorated a total of 14 kitchens, each with their own flair and style over at Black Island Studios in West London.
With limited prep time, we were focussed on sourcing not only a large amount of crockery and cutlery, but most importantly props and decorations that told contrasting stories of lives lived around the world.
I LOVE DOING DISHES // FRIEND
The vision of our Designer was such that each Kitchen should have a distinctive look and feel based on different themes from countries around the world.
It was important to me to present a variety of textures to decorate with. Plastics, ceramics, glassware and wooden items litter the sets and pile high as the treatment requested of us. This Ad featured underwater elements and a logistically, some of the construction elements allowed for changeover sets that were struck and rebuilt.
We had another stage dedicated to our sprawling prop storage as we made use of over 3000 pieces of crockery presented on endless trestle tables. 1000’s of hand-selected cutlery and decorative accessories were pulled for this mammoth commercial to give us the broadest options styling on the day.
Thanks to Mark Connell and team for having me join them on one of my favourite jobs to date!
